About Culture Ways
​Understanding culture. Building connection.
Feeling at home in a new culture takes more than knowing where to go or what to say. It takes understanding the expectations, values, and everyday interactions that shape relationships.
Culture Ways helps people approach those differences with curiosity, respect, and confidence—so they can thrive in Rwanda and beyond.
Learning together
Culture Ways creates space to reflect on our own assumptions, ask thoughtful questions, and practice new ways of communicating and connecting.
Whether you are preparing for your first visit to Rwanda, making a new home, welcoming international guests, or working across cultures, our aim is to help you move forward with greater understanding.
Why we do this
You can care deeply about people and still misunderstand one another. A conversation that seems straightforward to one person can leave another feeling unheard. Expectations around time, trust, communication, or decision-making may be very different from your own.
We believe these moments are opportunities to learn. With the right questions and practical tools, people can navigate differences with more confidence and build relationships with greater care.
How we approach learning
Begin with curiosity
Notice your assumptions. Ask thoughtful questions. Make room for another person's perspective before drawing conclusions.
Keep people at the center
Cultural patterns provide context, but they do not tell you everything about an individual. We encourage learners to listen to the person in front of them.
Put understanding into practice
Connect what you learn to everyday conversations, relationships, workplaces, and partnerships. Small changes in how you listen and respond can make a meaningful difference.
Find your next step
For individuals
Preparing to visit, move, or connect across cultures? Get information about Culture Ways training courses and upcoming launches.
Get notified when courses launch
For organizations
Bring cultural learning into your team's work through facilitated group training, online or in person.
Meet Justin and Christi
Founders of the Culture Ways idea and trainings
Justin Ngoga and Christi Whitekettle are the founders behind the Culture Ways idea and its trainings. Together, they bring Rwandan and international perspectives to a shared purpose: helping people understand one another and build stronger everyday relationships.
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Co-Founder
Justin Ngoga
Justin is a Certified Cultural Intelligence professional and published author who began teaching and writing about Rwandan culture in 2018. His work helps internationals navigate life in Rwanda and supports Rwandans working in multicultural settings.
Through his education company, Impact Route, Justin has trained more than 4,000 people through in-person events and online lectures. He brings Rwandan cultural knowledge and practical teaching experience to the Culture Ways trainings.
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Co-Founder
Christi Whitekettle
Christi brings more than 17 years of experience living and working in Rwanda, along with a passion for community development and poverty alleviation. Her background includes board service with Azizi Life.
Having experienced both the rewards and challenges of making Rwanda home, Christi brings an expatriate perspective that complements Justin's Rwandan cultural knowledge. She helps learners explore unfamiliar expectations and approach life across cultures with greater understanding.